Book Learnin'

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There’s just something about September that has us feeling like we should be heading back into the classroom after a long, hot summer. Maybe it’s that stores are peddling school supplies again, or that our normal commute is full of school buses and kids walking to school, but whatever it is, it’s got us in the mood to pull out our #2 pencils and get down with some book learnin’. We’re always on the hunt for books that will help us hone in on both our business and creative knowledge base. Below are several we’ve got our eyes on:

1. Building A Storybrand, Donald Miller


For any business, it takes time to really hone in on the “who” and “why” of the company. We often work with clients who are still asking themselves these questions: Why would someone be compelled to buy my product? How do I stand out from the crowd? How do I effectively promote myself on my website and social media? Miller tackles this and more in his book, as he helps guide readers in finding the unique value that they bring to their customers.

2. Crafter’s Market, edited by Abby Glassenberg


Whether you have a physical product you want to sell in a storefront or if you’d rather find your home in the digital marketplace, this book is chock full of resources for running a successful craft business. We love this book as a resource for craft shows (inspiration/networking), online communities, and tips and tricks for working with customers and managing the behind-the-scenes aspects of small business life.

3. How Women Rise, Sally Helgesen & Marshall Goldsmith


Women are doing more with their careers than they ever have before, but old habits can die hard when it comes to women in the workplace. This book helps shed light on the patterns that may be holding us back from our successes. A recommended book not only for the ladies, but also for the men who work alongside them.

4. Business Model Generation & Business Model You, Alexander Osterwalder & Yves Pigneur


So maybe you have a business, but you need to get organized, and the way you’ve been doing it hasn’t worked for you in the past. Or hey, maybe it’s time to wrap your brain around how to make a change in your career. Both books help you get creative in your brainstorming, and leave you with an actionable game plan on a single sheet of paper. We love the hands-on approach in these books, and the illustrations and worksheets don’t hurt either (cred: Alan Smith).


5. The Storytelling Animal, Jonathan Gottschall


Whether we realize it or not, we are all drawn in by stories. It’s what compels us to resonate with someone, buy a product, donate to charity, or pursue a new life path. This book celebrates the ways that storytelling makes us more human and connects us to each other. As videographers and designers here at Tandem, we know that our work would be dull and lifeless if we weren’t sharing the real heart and stories of our clients. A definite must for musicians, photographers, designers, filmmakers, writers, marketers and the like!

(Photos: Amazon)